Sunday, March 4, 2012

3M uses 'Confirm' authentication products to battle counterfeit automotive parts

COUNTERFEIT PARTS

The automotive industry is constantly dealing with counterfeiting and parts piracy. These sub-par and unsafe products wind up with unknowing consumers, putting lives at risk and exposing shop owners to potential liability.

Besides safety and health concerns, counterfeiting leads to shrinking profit margins, increased warranty costs, financial investments in intellectual property protection and brand damage.

In most situations, these products look almost identical to the originals. However, they are usually full of errors, inferior and don't meet appropriate standards.

To combat this, 3M has launched a new format of the 3M Confirm …

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